Born in 1945 at Haripad, Alleppey District, Kerala State, South India, “Sadaboy” –the pseudonym of Dr Neelakantan Sadasivan--had his schooling at Haripad itself till Matriculation, in which he stood 37th in the State. Thereafter, he pursued tertiary studies in Trivandrum, the capital city of the State, till he obtained his Master’s Degree in English Literature in 1968 with the 3rd rank in the final examination. He took up a teaching career in colleges, and went for a post-PG research program at EFLU aka CIEFL in Hyderabad in 1977. Then he left for Addis Ababa University and subsequently Sana’a University, serving in both as TESOL Professor. He is primarily a management consultant in Neuromarketing plus an accredited coach for GRE, GMAT, TOEFL, SAT and IELTS examinations. He is an active blogger, artist, lensman, Remedial Course designer, e-marketer and writer too!
He lives in Trivandrum.
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